The Hundreds X DOOM

Hard to believe that after 8 years of living vicariously thru The Hundreds / Bobby Hundreds blog, that we are actually in position to be working with them!

It may seem like a small step for some, but we consider becoming a stockist of the Los Angeles - based brand, monumental. After all it’s the individuals like Ben and Bobby that remind us that anything is possible.

We were scheduled to drop The Hundreds in store later in the year, but as luck would have it, we were able to get our hands on The Hundreds X DOOM Capsule Collection.

The Low Down

  • Dropping in store 'The Hundreds x DOOM' Collab
  • In store at Penlan Street Co - Shop 3/53 Grafton Street, Cairns AUS
  • Dropping Saturday 22nd April - Limited Stock
  • Free Treats - Mini Doom & Mini Bomb Cup Cakes with every purchase, while stocks last.

He’s captivated a die-hard following of fans—and they’ve never seen the man behind the mask. Hip Hop’s favourite villain, DOOM (formerly MF DOOM), has been revered as a trailblazing icon of the culture—a jack of all trades that pioneered an indie hip-hop revolution. Devoid of social media and the trappings of fame, DOOM rules his kingdom from afar—biding his time and waiting for the perfect time to feed his fans with his newest releases. The notoriously reclusive artist has finally stepped from behind the shadows to work with The Hundreds for a new capsule collection that celebrates the genius of hip-hop’s greatest antagonist.

Working closely with the man himself, The Hundreds X DOOM ser ves as a reminder of how powerful the DOOM iconography is—as it features his signature “MASK,” “DOOM,” and “Villy” graphics.

The Hundreds is a 2-part project that houses a Classic Californian Streetwear brand and media platform dedicated to Global Street Culture. Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, the Los Angeles-based company incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds clothing encompasses T-shirts, denim, wovens, fleece, headwear, and outerwear. Much of the brand narrative is told through collaborations, with partners like Disney, adidas, and Garfield. Currently, The Hundreds is stocked worldwide, with flagship locations in L .A.'s Fairfax District (est. 2007), San Francisco's Union Square (est. 2008), and SoHo, New York (est. 2010).